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Selling Good Design - Promoting the Early Modern Interior

Selling Good Design - Promoting the Early Modern Interior


Gio Ponti, William Lescaze, Pierre Chareau, Francis Jourdain, Josef Hoffmann,Paul Frankel .....


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35.00 
€ 15.00

Artikelcode: 6766

 

Selling Good Design - Promoting the Early Modern Interior
142 pages
b&w photos
Soft cover
28 x 21 cm
0,808 kg
English

Designers now have at their fingertips an invaluable reference: an illustrated history of modern furnishings and interior design from period rooms of the early twentieth century.
Macy's, Lord & Taylor and others designed exhibits in the 1920s with mock living rooms, bedrooms, and even kitchens to display and sell modern furnishings and decorative objects.

Marilyn Friedman's text and accompanying period photographs describe in detail the exhibits held by Macys, Lord & Taylor, B. Altman, and Wanamaker's to popularize modern design. Macy's, in particular, worked closely with the Metropolitan Museum of Art to select designers and display works of modern design by Gio Ponti, William Lescaze, Pierre Chareau, Francis Jourdain, Josef Hoffmann, and Paul Frankel as part of the exhibits. More than 120 photographs illustrate period furnishings and decorative objects by European and American designers, providing a visual feast for interior designers, art lovers, collectors, decorative art historians, and Art Deco enthusiasts.