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André Citroën (Citroen)

André Citroën (Citroen)



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Code article: 6389

 

André Citroën
240 pages
b&w and color photos
Hard cover with dust jacket
29 x 24 cm
1,308 kg
English

An account of Andre Citroen's life and work which gives a fascinating insight into his complex character, and goes some way towards explaining his extraordinary success and failure. It shows how his mastery of salesmanship and publicity combined with his love of risk-taking to make him an international celebrity whose adventurous business policies and extravagant way of life consisently created headline news.